As a seasoned copywriter, editor, and content strategist, I specialize in crafting passionate and persuasive narratives that resonate with audiences on a personal level. My experience spans a variety of formats from targeted sales letters and comprehensive marketing campaigns to ads, articles, and newsletters, each meticulously designed to achieve measurable results. With an acute understanding of audience engagement, I connect with people by translating concepts and ideas into compelling content that drives engagement, awareness, and revenue.
Well-versed in AP style, I contribute to numerous magazines and publications, honing and diversifying my skills in both writing, editing, and branding. My love for classic literature often lends a poetic quality to my work, yet I embrace modern trends and techniques. My quest to learn all I can remains a tenet of mine as I actively integrate AI and evolving digital tools into my content creation process to enhance my effectiveness and efficiency.
Beyond the keyboard, I find inspiration in the world around me. Whether through hiking, biking, skiing or just sitting in my backyard, mother nature recharges my creative batteries. I also enjoy the art of home brewing, which parallels my approach to copywriting. It’s about blending the right ingredients to create something exceptional. As a husband and father to a spirited six-year-old, I am humbly reminded on a daily basis the importance of connection, both in my personal life and through the stories I tell for brands.
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​SKILLS & SERVICES
COPYWRITING & COPY EDITING
INTEGRATED MARKETING CAMPAIGNS
ADS / CREATIVE ASSETS
BRAND MARKETING
CONTENT CREATION & STRATEGY
SALES LETTERS
SOCIAL MEDIA / BLOGS / NEWSLETTERS
TESTIMONIALS
​"Craig and I collaborated on projects daily. He is a valuable team member who delivers quality copy for the products, marketing materials and advertisements. As a senior to me, he is a great leader who gives good support and direction and always has a good attitude."
Hannah Kopfle
Senior Graphic Designer
"Working with Craig has always been a positive experience. He's a great direct marketing pro. And has a lot of solid experience in many key areas."
Stephen Kimball, Owner
Stephen Kimball DM Copywriting
​"Craig is a talented and dedicated team player. His previous sales, management, and editorial experience and knowledge were an asset to our growing company. His skills in data analysis and advertising were able to help guide the team toward higher product sales."
Robert Miller, President
Mountain View Publishers
