BIO
I like to consider myself a marketing "Triple Threat." I think like a salesperson, I act like a marketer, and I talk like a writer. That's because I did all three throughout my career, and if it hadn't toiled away as an entry-level salesperson, I never would have gone to college. After earning a bachelor's degree in English, I was bound and determined to become a writer, my life's dream, but the sales gene never left my DNA. I pivoted into advertising, working for a newspaper and making it my personal mission to keep the printed word alive.
Eventually, I became the one who wrote and published all those printed words, making my bosses and clients a little richer and happier in the process. Now I bring this experience and creativity with me into every project I work on. Whether it's a website or ad designed to grab your attention or a sales letter or article meant to raise awareness for your brand or cause, I love to work on projects near and dear to my heart.
I've sold hundreds of thousands of magazines across the country, launched new health and wellness products, and even turned a beer I brewed at home into a brand that received international acclaim. I love to climb mountains and traverse canyons, both literally and figuratively. My favorite sports are basketball, football, and volleyball, and I'm more interested in helping my team win a championship than receiving a personal honor.
SKILLS & SERVICES
COPYWRITING & COPY EDITING
MULTI-CHANNEL CAMPAIGNS
ADS / CREATIVE ASSETS
BRAND MARKETING
CONTENT CREATION & STRATEGY
CUSTOMER ENGAGEMENT
SALES LETTERS
SOCIAL MEDIA / BLOGS / NEWSLETTERS
TESTIMONIALS
"Craig and I collaborated on projects daily. He is a valuable team member who delivers quality copy for the products, marketing materials and advertisements. As a senior to me, he is a great leader who gives good support and direction and always has a good attitude."
Hannah Kopfle, Senior Graphic Designer
"Working with Craig has always been a positive experience. He's a great direct marketing pro. And has a lot of solid experience in many key areas."
Stephen Kimball, Owner
Stephen Kimball DM Copywriting
"Craig is a talented and dedicated team player. His previous sales, management, and editorial experience and knowledge were an asset to our growing company. His skills in data analysis and advertising were able to help guide the team toward higher product sales."
Robert Miller, President
Mountain View Publishers